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Većina vlasnika najma za odmor rasipa tisuće na oglase koji ne rade.
Pretvorili smo malu rezervaciju od $200 u $5.000 - Evo kako.
Da. Uloženo smo utrostručili. I statistike su bile lud
Prosječni CTR na meta oglasima iznosi 1,5% – 2,5%.
Ne samo da smo ostvarili toliki profit, nego smo to učinili i pod užasno okolnosti.
Kuća nije navedena ni na Booking / Airbnb. (zbog tehničkih poteškoća)
U niši iznajmljivanja smještaja za odmor, ne biti naveden na Airbnb-u ili Bookingu je samoubojstvo.
Nisi ni na koji način provjeren i činiš se kao velika prevara.
Ali uz pravilnu strategiju, uspjeli smo probiti ovu golemu prepreku…
Step 1: We sold the experience, not the house
Every competitor lists bedrooms, bathrooms, and kitchen size. Nobody cares.
We sold what actually matters: a stone house on the Croatian coastline, alone in its valley, with no traffic noise and no schedule to keep. Not features — a feeling.
Step 2: We used visuals to stop the scroll, not to sell
Most people think a beautiful photo or video is what sells. It’s not. Its only job is to grab attention.
The actual selling happens in the copy and the CTA that follows — short, on-brand, and built to make clicking the obvious next step.
Step 3: We built a brand voice
Almost every competitor’s ad in this space looks the same: a wall of information, no personality. We stripped that out. The ad triggers a feeling first. The details live on the website, not the ad.
Step 4: We targeted with precision
We looked at who was already booking — their age, their country — and built the audience from there. Then we layered in interests that matched the experience we were selling: nature, fishing, snorkeling, photography, business travelers who wanted to unplug.
One wrong interest category and you’re paying to reach people who were never going to book.
Step 5: We retargeted the almost-buyers
Some people see your ad, like it, and don’t click — yet. Show it to them again and they’re often more ready than the first time.
Our retargeting budget was $1/day. It outperformed everything else in the campaign.
Are you ready?
In this short case study, we’ve told you everything you need to do to run a successful ad campaign.
But still, there’s no reason you should be doing all of this by yourself – wasting hours of your time trying to figure out how to perfect every tiny detail of the ad…
Instead, you can have us as your right arm, and not only will we help you create a killer ad campaign…
We are also going to be making sure every single aspect of your marketing is optimized for conversion.
And we understand you might’ve heard promises like this one before… which turned out to be pure talk.
That’s why we decided to show you exactly what we can do for you…
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