Yes. We x25 the investment. Not only did we do that, we also had insane statistics.
The average CTR on meta ads is 1,75%.
Not only did we make so much profit, but we had also done it under terrible circumstances.
The house is not listed on either Booking / Airbnb. (due to technical difficulties)
In the vacation home rental niche, not being listed on Airbnb or Booking is suicide.
You’re not verified in any way and seem super scammy.
But with the right strategy, we managed to push past this massive obstacle…
Identifying the Unique Selling Point
This is step 0 – and I haven’t seen a single competitor in the world who put any effort in it.
Everyone is obsessed with creating a nice picture/video and they think that’s what sells… And that’s the opposite of the truth. It just doesn’t work.
The visual’s sole purpose is not selling… It’s catching attention.
So… what sells?
What sells is showing them why your offer is special.
Most other vacation home owners only focus on the house itself… They list all the bedrooms, toilets, kitchens… whatever the house has.
But we approached it from a better angle.
We sold the experience.
I bet my right arm that almost nobody would care about our 3 bedrooms and outdoor kitchen.
What they cared about is the location (croatian coastline, the only house in the valley), the tradition (an old house made of bracchian stone), and most importantly, the experience – the house where they can relax thoroughly, as there is no noise from traffic and there are no schedules to keep up with.
But it’s not enough to just list all the benefits… You need to have a unique brand voice.
Professional ads
This is the formula…
Media -> catches the viewer’s eye
Short, concise copy tailored to the brand voice -> triggers the emotions they need to feel in order to take the next step.
Direct, concise CTA -> makes it easy for them to click a button and get a step closer to buying.
Remember… they don’t buy by clicking on the ad. They buy after they get intrigued and commit to learning more.
That’s why we always focus on the fundamentals first (website, social media, email list).
That’s where they make the final decision – purchasing.
We didn’t skip any steps. And that’s the core reason we 25X the investment with ease.
Make sure you don’t skip any steps…
Brand voice
Brand voice is the unique personality that your brand presents to the world.
And that’s exactly what 99% of our competitors lacked…
This is what a typical ad of our competitors looks like…
This is an amateur ad – it’s full of information. And that’s not what the ad is for. The information should either be listed on the website, social media, etc. (or Booking/Airbnb which was unavailable for us)
A professional ad triggers the reader’s emotions and makes them take the next step.
The Visual
This is the most important part of the ad.
The visual catches the viewer’s attention.
So no matter how good the copy is, or how smooth the CTA might sound… it’s not going to matter if they don’t pay any attention to your ad.
How to create an attractive visual?
- correct color combos
- clean font pairing (the headline and body font should usually be different, but aesthetically match)
- smooth edits and transitions in videos
This is by far the most difficult step of ad creation to pull off properly. That’s why you should always create multiple visuals and test them against each other in different ad sets.
Targeting
This is as simple as it gets.
Just take a look at which countries were your previous customers from and how old they were.
Boom. That’s the audience you’re going to be targeting.
There is one more targeting category when it comes to social media ads – interests.
Because our unique selling point included…
- nature
- relaxing
- sea
- landscape
…we decided to target
- business (businessmen who are tired of working 24/7 and make more than enough money to enjoy a nice vacation)
- fishing
- snorkeling
- photography
Retargeting
Sometimes, your audience is going to see your ad, like it, but be too lazy to click it.
And often times, when they see the ad again, they’re going to be even more interested – so they click on it.
That’s where retargeting comes into play.
Our budget for the retargeting campaign was 1 dollar/day. The reach was surprising, and the click-through rate went through the roof.
Are you ready?
In this short case study, we’ve told you everything you need to do to run a successful ad campaign.
But still, there’s no reason you should be doing all of this by yourself – wasting hours of your time trying to figure out how to perfect every tiny detail of the ad…
Instead, you can have us as your right arm, and not only will we help you create a killer ad campaign…
We are also going to be making sure every single aspect of your marketing is optimized for conversion.
And we understand you might’ve heard promises like this one before… which turned out to be pure talk.
That’s why we decided to show you exactly what we can do for you…
Receive a Free Marketing Analysis by clicking the button below and taking 30 seconds of your time to fill out a short form.
We are going to get back to you within 24-48 hours with the promised value bomb.